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The beating heart
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In 2020, Uppsala stadsteater renewed its visual identity to match its role as one of Sweden’s most vibrant stages. Stockholm Graphics developed a cohesive identity and tonal framework designed to work seamlessly across all touchpoints – from façade and signage to digital platforms and printed materials.
Theatre starts long before the curtain rises. For Uppsala City Theatre, it now begins right on the street. The new signage gives the building a bold voice in the city – a reminder that what happens inside belongs to everyone outside too.
In every image, contrast and movement play together – just like on stage. A visual echo of theatre’s shifting emotions.
In every image, contrast and movement play together – just like on stage. A visual echo of theatre’s shifting emotions.
The website was completely redesigned and rebuilt, following an extensive UX process and a full overhaul of the visual interface. The project included a thorough evaluation of user needs, audience behaviors, and content structure, resulting in a modern, accessible, and intuitive platform that strengthens Uppsala City Theatre’s digital presence.
Theatre starts long before the curtain rises. For Uppsala City Theatre, it now begins right on the street. The new signage gives the building a bold voice in the city – a reminder that what happens inside belongs to everyone outside too.
“A true turning point for the theatre.
— Stockholm Graphics created an expression that was sharp, bold, maximal and awake – giving Uppsala stadsteater a distinct voice and renewed confidence. It transformed the theatre into a cultural presence that truly mattered, changing both how the theatre saw itself and how it was seen. And the collaboration itself was a dream: attentive, curious and genuinely fun.